Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your best business asset. There the specific misconception that registering a company, purchasing the urls and registering for tax purposes provides you along with legal rights to protect your brand. This just isn’t the case; only a registered trademark status objected can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise as to if to register a brand. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights unit the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from with the golf irons brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description within the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories readily.
It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception within australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval being the exclusive user of the specified trademark for all the different goods and services went for under the application.